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Alex Lee, ceo
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Entertaining doesn’t need to be a difficult or daunting process. Throwing an unforgettable party doesn’t require a ton of time or money; it just requires a little thought, creativity, and heart.
Hospitality is the key to new ideas, new friends, new possibilities. What we take into our lives changes us. Without new people and new ideas, we are imprisoned inside ourselves.
Intelligent luxury is all about thinking about what really is special for our guests, what's different, and to give them a surprise that they are not used to.
The key is to set realistic customer expectations and then not to just meet them, but to exceed them — preferably in unexpected and helpful ways.
Chief Executive Officer